Work

The Challenge

Process

Research

Facilitated ethnographic research in the field, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

$2.3M in incremental ARR. Since shipping, we've measured 2.1x improvement in engagement.

Work

Shipping quality design requires collaboration and iteration. Recent work has shown me why . The implications matter for teams and organizations.

Conclusion

Whether you're designing a new feature, this principle applies.