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Background

My Approach

Discovery

Ran ethnographic research in the field, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

$2.3M in incremental ARR. Since shipping, we've measured 2.1x improvement in engagement.

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Shipping quality design requires collaboration and iteration. Recent work has shown me why . The implications matter for teams and organizations.

Conclusion

Whether you're building a new feature, this approach applies.